Month: February 2019
In the Joy at Work, Dennis Bakke, founder and past CEO of the multi-billion dollar enterprise, AEM does an excellent job of being authentic and showing examples of how companies can make work feel less like work. When he introduced the concept of management, he spelled out a few things that could empower employees lower…
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If you enjoy reading business materials like me you have probably read hundreds of articles and dozens of books on best practices in business. These sources can fall into two extremes, on one side business resources can be filled with numerous success stories without scientific backing and on the other hand, resources that are…
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Upon reading Joy at Work – A Revolutionary Approach to Fun on the Job, Dennis W. Bakke, co-founder and CEO of AES Corporation, outlined what he did in order to make his workplace more exciting, reward, stimulating and enjoyable. As a New York Times Bestseller, the book is written in an autobiographical format versus the classic…
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Authenticity is becoming an artery to the heart of nearly every marketing campaign. Articles across major media outlets like Forbes, FastCompany, and Inc all promote the idea that authenticity can rapidly shape and positively assist a marketing campaign. But what ways can brands whether small mom and pop shops to large corporate brands step out…
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