As a business owner, digital marketing should be you are very familiar with by now. Many companies do it to keep up with the technological advancements and to stay relevant in their industry. Popular brick-and-mortar stores have also started to build their online presence and implement digital marketing strategies in an attempt to capture a lucrative marketplace over the Internet.
Digital marketing is a strategy for promoting your products and services online through digital media. But, what makes it better than the traditional way of marketing? Or, does it even work? Is it still relevant in the face of changing consumer behavior?
In this post, you’ll learn about how digital marketing can do wonders for your business, and how it can help you achieve great things in managing your company, may it be a start-up or a large firm.
Reason 1: You Can Target an Immensely Niche Audience
One of the best things about digital marketing is that it allows you to target a custom audience. It helps you attract the warmest of leads and people who are most likely to avail of your products and services. For example, if you want to target a younger audience, you can create a specific ad for them that uses a copy that most likely will catch their attention. As you probably already know, millennials don’t like buzzwords in marketing, so tailor-made your advertisement to what they want.
Highly-targeted ads are possible in digital marketing but challenging to achieve using the traditional ways of promoting your products and services, like posting an advertisement in a magazine or a billboard. No doubt, many people will see your promotions, but how many individuals will take action? If they don’t think that what you offer will be useful to them, they will never shell out money for it. Thus, you have to stop wasting your marketing budget, time, and effort in showing ads to the wrong people. Take advantage of custom audiences and get surprised by how many high-quality leads will come your way.
Reason 2: Extremely Cost Effective
Thanks to digital marketing innovations, promoting the products and services of your company has never been more cost-effective than today. Again, you get the best bang for your buck when you implement digital marketing strategies since you can avoid showing your ads to the wrong people. If you maximize the power of social media platforms in promoting your offer as an example, you gain access to billions of users at a very affordable price. One of the best options would be the Facebook business manager, which allows you to run ads for as low as two dollars. Obviously, digital marketing is more cost-effective than traditional methods.
Reason 3: Large and Small Companies Compete on an Equal Playing Field
When implementing the traditional methods of marketing, the one with the most budget will always win. As you know, advertising in magazines, televisions, and billboards don’t come cheap. As a manager of a start-up company, you’ll find it difficult to compete with your larger competitors. Thanks to digital marketing, you now have the chance to compete with the big boys. It’s all because promoting your products and services through digital media isn’t all about how much you’re willing to spend, it’s about how you do it and the strategies you utilize.
Reason 4: Increasing Number of Prospects Is Incredibly Easy to Do
The ultimate goal of any marketing campaign, may it be through traditional media or online, is conversion. It’s all about the number of leads you can convert to paying customers. You’re only going to waste money, time, and effort if no conversion results from your marketing efforts. Luckily for you, digital marketing can maintain an excellent conversion rate record so long as you do it correctly. It’s way better than the traditional methods, especially with the rise of conversion optimization tactics and sales funnel building techniques.
Reason #5: Digital Marketing Caters To The Mobile Consumers
The rise of smartphones and other handheld devices has changed the game for marketers. More and more people now prefer to use their mobile gadgets to surf the Internet, look for anything over the web, and update their social media accounts, among others. What does that mean to your company? It means that you have to start producing marketing campaigns tailor-made for mobile devices.
While producing marketing campaigns for mobile devices might seem a challenging task since you have to optimize everything, from your emails to your website design, it can be a good thing for you in the long run. With the growing number of mobile consumers, you can gain access to a massive and lucrative pool of leads if you perform the right digital marketing strategies.
The things mentioned and discussed above are only some of the almost endless proofs that digital marketing is here to stay. It will make sure that all money, time, and effort spent on promoting your products and services will be worth it, provided you perform the strategies right. There’s no valid reason why your business should ditch digital marketing now and for the next couple of years.
Jeff Butler Internationally respected speaker and consultant, Jeff Butler helps bridge generational gaps between Millennials and companies looking for their talent and patronage. Butler has quickly built his reputation as a memorable presenter with tangible solutions for attracting, retaining, and engaging Millennials as employees and customers. Within just the past three years, he has spoken at two TEDx events and multiple Fortune 500 companies such as Google, Amazon, and LinkedIn.