Corporate & Conference Programs

The world’s top corporations and conference planners trust Jeff Butler to provide subject matter expertise, entertaining storytelling and practical, actionable advice on how to optimize today’s multigenerational workforce.

EVERY PROGRAM LISTED BELOW MAY BE OFFERED AS:

A keynote
speech

Corporate Training
Workshop

Virtual
presentation

Jeff travels from Boston, Massachusetts to deliver highly engaging talks. Details about speaking fees are available upon request.

GENERATIONAL PROGRAMS

Modern day workplace has four generations working under one roof. Baby Boomers, Generation Xers, Millennials and soon Generation Z all work together to accomplish common organizational goals. But with differences in each of these generation’s viewpoints, upbringings, culture, ideas, beliefs and experiences, it is likely to see some tiffs or clashes within the organization. This makes managing four different generations in the workplace an extremely difficult task to accomplish, though not impossible. With right guidance, support and advice, the task of managing these four generations under one roof is achievable. That support may come in various forms, one of which is this program.

In this program about managing four different generations in the workplace, best-selling author Jeff Butler, backed by a decade of psychological research, shares insights about motivations, differences, and communication styles of these four generations. You will learn how organizations across various industries are thriving with a multigenerational workforce. And how yours can too. Through this program you’ll find specific actionable strategies to manage your cross-generational challenges and turn your multigenerational workforce into a competitive advantage.

Learning Points

  • Discover potential points of generational conflict and tactics to handle them
  • Learn how to strengthen cross-generational communication
  • Obtain specific strategies to leverage multi generational opportunities

HOW TO ATTRACT AND KEEP THE BEST TALENT IN THE UP AND COMING GENERATION

Have you ever struggled to recruit the right person for your team? And if you were able to find them, was it even more difficult to keep them? More than ever before, talent is in peak demand and companies are having to completely change the way they view human capital in order to stay competitive. In this program you will hear up-to-the-minute data and case studies presented by author Jeff Butler on how organizations are winning the war for talent. Jeff has helped dozens of companies on winning the war for talent and has seen unusual and ground breaking ways to attract talent that some many employers are chasing after.

Jeff has mapped out the complete employee life-cycle from hiring, managing to retaining. Each segment covers key areas where companies often lose their talent ranging from: mistakes in their recruitment process, to failing to adjust management styles to accommodate the changing workplace expectations. Both high-level theories as well as tactical strategies on workplace leaders are included so leaders can guide their teams to talent victories. Sometimes its a simple change like adding a video to a job ad, other times, it requires viewing your company in a completely different paradigm.

Learning Points

  • Discover the 3 phases of employee recruitment – attention, interest, commitment.
  • Hear about best practices of screening employees for maximum future performance.
  • Techniques to spot effective succession planning.

WHY BEING YOU IS THE BEST STRATEGY IN TODAY'S MARKET

In the age of rapid innovation, overcrowding platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons, generations constantly have changing interests and marketing messages more than ever now are templated and lack an authentic human touch.

Jeff Butler, the author of the Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition in the selling process. In this program, he supports his view through compelling case studies and tangible examples. Each demonstrates how to use authenticity is being used by the most cutting edge brands today to help customers go from a 'maybe' to a 'yes!' These can be in forms of how to convey a more personal video to making marketing copy to unique forms of rapport building in direct sales. Plus, in this program, Jeff covers how each generation has a common 'hot button' where people of different generations are more likely to say 'yes' authenticity is shown in the right way.

Learning Points

  • Strategic methods on building an enticing message to reach your target audience with a strong call to action
  • Learn how to build rapport with different generations through digital media.
  • How to separate yourself from other marketers leveraging Authentic Marketing

CULTIVATING LEADERSHIP IN A MULTI-GENERATIONAL WORKPLACE

Have you ever wondered why some employees continue to underperform while others become rock stars? Or better yet, is it possible to turn new hires into a team linchpins consistently? Imagine being able to lay out a roadmap for employees so that they are able to maximize their leadership ability without having to micro manage them. A path where employees feel empowered and want to contribute versus being obliged to by their over bearing boss. In this program, Jeff Butler reveals the roadmap that the most disruptive companies in the world are leveraging to maximize their employees leadership abilities. More specifically, how to create a team where leadership is encouraged and cultivated to the point where an entire organization benefits. Some strategies are commonplace like instantiating strong management systems, but others are obscure requiring a leader to truly understand how the mind works in order to unlock their employee's potential.

Learning Points

  • The mental traps that hold back high performing employees that attempt to move into leadership positions.
  • Discover the 3 employee levels and how to help employees climb the performance ladder.
  • Learn how to harness employee intrinsic motivation in order to maximize their leadership ability.

WORKPLACE PROGRAMS

What Innovative Companies Are Doing to Create Succesful Remote Teams

In 2020, no was planning on COVID-19 to force thousands of companies to transition to remote work. With these abrupt changes, countless teams found themselves communicating less, employee engagement lowered and deadlines missed because of the inevitable remote work challenges. The in-person managerial and leadership skills simply do not solve the obstacles that the remote workplace experience brings. However, there are a select few innovative companies that are leading the charge by building unstoppable remote workforces that are unexpectedly more effective than in-person teams. So what are these companies doing that makes them so successful? Since 2014 and well before the time of COVID, Jeff Butler has been building remote teams across different timezones and studying what the most successful remote companies do. From his research, he put them into practice in his own companies to discover the truth from fallacy. The ideas he found are simple, and yet profound, but most importantly, when someone learns how to master the remote manager techniques, it would make them that much better of an in-person leader. Learning to master remote work is no longer optional, its a necessity, but fortunately, anyone can create a successful workforce, its just a matter of how.

Learning Points

  • How transitioning from a 'face-time' manager to a 'performance-driven' manager can skyrocket your team's performance.
  • Discover what signals show up when a remote employee is about to quit.
  • Leveraging metrics in order to create an effective and action-driven team.

TECHNOLOGY PROGRAMS

BEING HUMAN IN THE AGE OF DIGITAL INNOVATION

Digital innovation not only changes corporations but also who we are as humans. Technology continues to evolve at an exponential rate, swiftly collapsing industries that took decades to build. As cutting-edge technology seems to update every day, questions arise such as:  How will this evolution change the way we humans work?  What does this mean for the next generation? The reality is that the every industry will be affected just as any other.

In his presentation,  Jeff Butler unravels which technological changes to anticipate (such as autonomous vehicles, Blockchain and artificial intelligence) and how their integration impacts the workforce; not only from a business perspective but sociological, psychological, and existential as well.  How might this wave of change affect industries—and us as the people that work for them—faster than experts originally anticipated?  While inevitable, one of the most important things that people can do now is learn where the tide is coming from… and be prepared for its impact.  Jeff’s timely presentation will help guide and navigate conference attendees through this meteoric challenge called “technology change”!

Learning Points

  • Explore what are the impacts of block chain technology on the financial economy

  • Learn how technology is unraveling the ways our brains work and what that means for our future

  • Discover how artificial intelligence is on course to bring some of the most challenging times in our history

PAST CUSTOM PROGRAMS

BOOSTING EMPLOYEE MORALE - Practical ways of improving employee engagement in the workplace
GENERATIONAL DIFFERENCES - UNDERSTANDING GENERATIONAL PREFERENCES IN THE WORKPLACE
AUTHENTIC CUSTOMER SERVICE - HOW TO APPEAL TO THE MILLENNIAL CUSTOMER
CREATING MILLENNIAL ENGAGING CONTENT

Trusted By the following organizations

jeff butler keynote speaker
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Testimonials

"Jeff spoke at our company and wow he is a very powerful speaker. He had us in a trace with excellent information to improve our lives with technology!"

Shary, Head of Education at Wells Fargo

"I brought Jeff in for a company wide event and he delivered excellent value in a very entertaining way. Unlike other speakers where they are entertaining and lack value, or very valuable back not entertaining. Can’t wait to start applying what we learned!"

Kendall, Head of HR at Fond

"High energy. Very engaging. Very enjoyable."

CIO at CIO Summit