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Posts by butler.jeff1

10 Things That Newspapers Should Do To Attract Younger Readers

attracting younger readers

  1. Switch to Digital from Print Media In 2013, the Paper of Montgomery County in Crawford Indiana made a deliberate decision to change their revenue ratios. According to Median Insights, 94% of Millennials have a Smartphone and 74% get their news from online news sources. At the time the newspaper was bringing in 75%…

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5 Ways That Newspapers Can Better Engage Millennial Readers

engaging Millennials with newspapers

Turns out Millennials are not wrapped in a bed of narcissism and self absorption to not care for the news. According to the American Institute Press 69% of Millennials get their news once a day. However, with this stat at hand, why do news outlets still struggle to engage the Millennial audience? How do newspaper…

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9 Major Challenges in Working in a Multi-Generational Workplace

multigenerational workplace

For the first time in history, we now have five generations in the workplace. Ranging from Traditionalists, those born during World War II, to Generation Z who are just becoming old enough to work in the United States. With such a large age range in the workplace, organizations are essentially taking 60 years of values,…

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What Does the Media (Fox, CNN, CNBC) Say About Your Generation?

generation stereotypes

Generation stereotypes have existed for thousands of years, going so far back as Socrates (455-399BC) to have said, “The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer…

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What is the Seinfeld of the Millennial Generation?

seinfeld Millennials

‘Seinfeld’, is a show that just about everyone loves, or better yet, no one absolutely hates including Millennials. From the genius writing of Jeorome Allen Seinfield, which he refers to the show as “basically about nothing”, rose to one of the biggest shows in television history. In fact, their season finale viewership is on par…

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6 Key Recruiting Metrics You Need to Know By Heart

recruiting metrics

In amidst today’s digital disruption many companies are forced to completely change their recruiting strategy in order to find ideal candidates. Historically, companies had the privilege of throwing a job ad somewhere and a huge flock of candidates would apply. However, with technology getting into the mix, numerous job opportunities have become visually abundant which…

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