digital marketing

As a business owner, digital marketing should be you are very familiar with by now. Many companies do it to keep up with the technological advancements and to stay relevant in their industry. Popular brick-and-mortar stores have also started to build their online presence and implement digital marketing strategies in an attempt to capture a…

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preparing for first interview

Not only is it a new year it is a new decade which means time to get those plans in action.  If landing a new job is top of your list then I’ve got some tips which will help you smash your first interview. Today, we have a special guest Amy Rehan a manager at…

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open floor plan

Hate or love them, the open floor plan always makes a polarizing topic. On one hand, people argue that open floor plans allows better communication and make the internal culture appear more transparent. On the other, experts argue that these progressive approaches to the workplace can destroy productivity. As an introvert, I have mixed feelings…

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millennial mental health

While many of us stand in line for hours for the newest IPhone dreaming about how much better it will make our lives, much less is talked about how this revolutionary technology is changing the way we think. Edward Jenner in his book Why Things Bite Back highlights on with newer technology there is usually…

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millennial ownership

Millennials now consisting of over half of the workplace and bringing new possibilities but also challenges to the workplace. Quite a few managers have complained that younger employees usually lack motivation and drive. For instance, in the infamous Time magazine article Millennials – The Me Me Me Generation “And they are lazy. In 1992, the…

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attracting younger readers

  1. Switch to Digital from Print Media In 2013, the Paper of Montgomery County in Crawford Indiana made a deliberate decision to change their revenue ratios. According to Median Insights, 94% of Millennials have a Smartphone and 74% get their news from online news sources. At the time the newspaper was bringing in 75%…

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engaging Millennials with newspapers

Turns out Millennials are not wrapped in a bed of narcissism and self absorption to not care for the news. According to the American Institute Press 69% of Millennials get their news once a day. However, with this stat at hand, why do news outlets still struggle to engage the Millennial audience? How do newspaper…

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